Elder Way, Jomast’s premier leisure and retail development in Chesterfield town centre, continues to go from strength-to-strength after welcoming its latest tenant.
Feather & Fern, a luxury hair and beauty salon, has opened on Knifesmithgate, taking a 1,636sq. ft unit in the former Co-op department store. It is the third business to join the prominent regeneration scheme, and the neighbouring unit is also under offer.
The opening of the 10-chair hair salon – Chesterfield’s largest, marks the third tenant for the development’s street level units. Elder Way also boasts the successful ‘Hotel of the Year 2025’ Premier Inn on the upper floors of the development.
Owners Kerry Featherstone and Sara Fern agreed a 10-year lease with the scheme’s agent WSB Property Consultants, and they have since undertaken a nine-week transformation of the unit.
Mark Hill, Jomast’s Commercial Property Director said: “Since welcoming the first tenant to Elder Way last year, the scheme has gathered significant momentum. We are thrilled to welcome Feather & Fern to the Elder Way development. This new luxury hair salon is a fantastic addition to the vibrant community we are building here.”
Feather & Fern joins Hotpod Yoga and the award-winning bar and restaurant Bottle and Thyme, which both opened last year.
Five street-level A3/A4 units now remain, ranging from 1,109sq. ft – 4,704sq. ft. The units offer a prominent location in the town centre as well as a blank canvas for prospective tenants.
Kerry said: “We are excited to open the salon. The blank canvas of the unit enabled us to bring our vision to life in a relatively short period.”
Elder Way, together with large-scale multi-million-pound public/private investment, has successfully regenerated a key gateway to the town centre. Investment in the area has included Northern Gateway Enterprise Centre, Saltergate multi-storey car park and, most recently, the opening of a £1.4 million mydentist practice.
